Acquisition
The Mobile App Ads Strategy to Reach $10K/Month
👽 My insight on the Post : The biggest lesson from @_frederickjames's postwasn't the targeting or the budgets. It was this: Your job isn't to create winning ads. Your job is to build a system that finds winning ads. That's why he gives each creative the same budget, kills losers quickly, and doubles down on winners. Most people optimize ads. The best marketers optimize the process of finding winners.
Acquisition